Intel / New Devices Group
Art Direction, UI Design, Interaction Design, Android Production
McKee allows its wearer to stay on top of the most timely and essential updates without any interruptions to her life. It liberates her from the need to look at her phone through a lean and effortless experience.
Vision:
A wearable that is a part of her outfit, present & intelligent, and supports glanceable & automatic use – to help her stay present while feeling connected.
Key Values:
Connect with others, don’t miss a beat (notifications/feeds), maximize your time, and save and share moments.
My role on this project was mainly focused on the Art direction for the device UI and web experience. Intel partnered with a fashion company - meaning the company could market and brand the device under its label. I led the collaboration between their creative team and Intel’s creative and development teams.
Snippet from the interactive art direction process and concept directions.
Contrast and control established the design language. Below are great examples of this:
A few degrees of separation from Rashida Jones!