Client: Facebook Messenger
Timeline: I Dedicated 90% of my day-to-day for 1 year.
My Role & Involvement:
Lead Product Design, product name, 0-1 concepts, product strategy, executive level presentations, user research partner, visual design, branding, interaction / IA, agency art direction, marketing partner.
Team:
2 Product Designers, 2 Product Managers, ~6 Engineers, Data Science, Content Designer, User Researcher, Marketing Manager, and Art Director.
My Role & Involvement:
Lead Product Design, product name, 0-1 concepts, product strategy, executive level presentations, user research partner, visual design, branding, interaction / IA, agency art direction, marketing partner.
Team:
2 Product Designers, 2 Product Managers, ~6 Engineers, Data Science, Content Designer, User Researcher, Marketing Manager, and Art Director.
I partnered with Marketing to create a Bonfire brand book.
I created the following fully interactive prototypes in origami; they were used in user studies, product reviews, presentations, and working specs for engineers.
Opening the app to notify friends
UI interactions
Early flow of sign in/up (pre-brand)
Example animation for product NUX
Reactions are a way for people to be part of the conversation without having to interrupt verbally.
Problem:
People on Bonfire often miss each other because, by the time they get a notification that someone is there, that person has left.
People on Bonfire often miss each other because, by the time they get a notification that someone is there, that person has left.
Hypothesis:
While some people enjoy hanging out completely serendipitously, there is a barrier to entry to joining someone in a Bonfire when you don't know what to talk about. Presence notifications alone aren't sufficiently compelling. Allowing a user to broadcast an intent or topic of the bonfire will reduce the barrier.
While some people enjoy hanging out completely serendipitously, there is a barrier to entry to joining someone in a Bonfire when you don't know what to talk about. Presence notifications alone aren't sufficiently compelling. Allowing a user to broadcast an intent or topic of the bonfire will reduce the barrier.
Teens can use effects during video chats or when taking pictures using the Photo Booth feature. I partnered with art directors, producers, and AR effect artists to create a unique set of effects that fit the Bonfire brand.
Example Specs and Flows
Scalable system of Bonfire cards based on participants and state of call
Example flow of how flow mapping was presented
RETROSPECTIVE
